Field notes

Guides for trades that want more booked jobs

Straight talk on SEO, ads, lead response and AI, written only for home-service businesses.

A landscaper reviewing booked jobs on a phone in front of a finished backyard install

Lead Generation13 June 2026 · 10 min read

How to get more landscaping leads (without buying shared lists)

A plain-English guide to getting more landscaping leads: the channels that fill your schedule with design-build installs and recurring maintenance contracts.

A contractor reviewing booked jobs on a phone outside a job site

Lead Generation12 June 2026 · 11 min read

Contractor lead generation: how to book more jobs without chasing tire-kickers

A plain-English guide to contractor lead generation: the channels that fill your calendar, how to stop wasting money on junk leads, and how to book every one you pay for.

A contractor checking a phone on a job site after a Facebook ad lead comes in

Paid Ads11 June 2026 · 10 min read

Facebook ads for contractors: how to turn scrollers into booked jobs

A practical guide to Facebook ads for contractors: how to target homeowners in your service area, write ads that get clicks, and turn paid leads into booked jobs.

A roofer checking a phone for new Local Services Ads leads on a job site

Paid Ads10 June 2026 · 10 min read

Local Services Ads for contractors: the Google Guaranteed playbook

A plain-English playbook for Local Services Ads for contractors: how Google Guaranteed works, what leads cost by trade, how to rank, and how to stop paying for junk.

A home-service contractor responding to a new lead on the job

Lead generation9 June 2026 · 9 min read

Speed to lead: why the first 5 minutes decides who books the job

Most home-service leads go to whoever replies first, not whoever spends most. Here is why speed to lead beats a bigger ad budget, and how to win it every time.

A newly finished home exterior representing a contractor website built to win local jobs

Local SEO7 June 2026 · 10 min read

Contractor website design: build a site that ranks and books jobs

A practical guide to contractor website design: the page speed, mobile layout, trust signals, and lead capture that turn visitors into booked jobs instead of bounces.

A contractor checking five-star Google reviews on a phone at a finished job site

Local SEO6 June 2026 · 10 min read

How to get more Google reviews for contractors (and win more jobs)

A plain-English guide to getting more Google reviews for contractors: the exact ask that works, how to automate it, handle a bad one, and climb the map pack.

An electrician on a job booked by an AI receptionist

AI & automation5 June 2026 · 10 min read

AI receptionists for contractors: how they work and what they cost

An AI receptionist answers every call so you never lose a job to voicemail again. Here is how they work, what they cost by trade, and whether they are worth it for you.

An electrician working on a residential panel upgrade while checking a phone for new job leads

Lead Generation4 June 2026 · 10 min read

Electrician marketing: how to book more electrical jobs

A plain-English electrician marketing guide: the channels that fill your schedule with panel upgrades, EV charger installs, and service calls you actually want.

A contractor checking Google Ads campaign performance on a laptop and phone at a job site

Paid Ads3 June 2026 · 11 min read

Google ads for contractors: how to get booked jobs, not just clicks

A straight-talking guide to Google Ads for contractors: what clicks really cost in the trades, the setup that stops wasted spend, and how to turn clicks into booked jobs.

A roofer on the job after generating exclusive roofing leads

Roofing30 May 2026 · 9 min read

How to get more roofing leads in 2026 (without buying shared lists)

Shared lead lists pit you against five other roofers on price. Here are the proven channels that generate your own exclusive roofing leads, so every call is yours.

A home builder reviewing project plans on a residential construction site

Lead Generation27 May 2026 · 10 min read

How to get more construction leads for your building company

A practical guide to construction leads: the channels that win custom home and addition projects, how to nurture a long sales cycle, and book every six-figure lead.

A home-service website ranking on Google for local searches

SEO22 May 2026 · 11 min read

SEO for contractors: the plain-English guide to ranking on Google

No jargon. Here is exactly how contractor SEO works, what actually moves your rankings, and how to show up first when local homeowners search for the work you do.

A finished kitchen remodel with new cabinets and an island, the kind of high-ticket project that starts as a renovation lead

Lead Generation20 May 2026 · 10 min read

How to get more renovation and remodeling leads

A practical guide to renovation lead generation: the channels that fill your pipeline with high-ticket kitchen, bath, and whole-home projects worth winning.

An HVAC business winning local jobs through the Google map pack

Local SEO15 May 2026 · 9 min read

How to rank in the Google Map Pack: a local SEO guide for the trades

The Google map pack is where local jobs are won. Here is how to optimise your Google Business Profile, earn reviews, and land in the top three for your trade.

An HVAC technician on a job booked through year-round HVAC marketing

HVAC8 May 2026 · 9 min read

HVAC marketing: how to book more jobs in every season

Furnace season, AC season, and the quiet months between. Here is the HVAC marketing that keeps your pipeline full all year, so the schedule never goes empty.

MARKETING + AI, BUILT FOR THE TRADES

More booked jobs, less chasing

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