How home trades get found and booked
Guides on search, ads, lead response and AI, written from work we run every month.
Contractor lead generation: how to book more jobs without chasing tire-kickers
A plain-English guide to contractor lead generation: the channels that fill your calendar, how to stop wasting money on junk leads, and how to book every one you pay for.
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SEO for contractors: the plain-English guide to ranking on Google
No jargon. Here is exactly how contractor SEO works, what actually moves your rankings, and how to show up first when local homeowners search for the work you do.
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Google ads for contractors: how to get booked jobs, not just clicks
A straight-talking guide to Google Ads for contractors: what clicks really cost in the trades, the setup that stops wasted spend, and how to turn clicks into booked jobs.
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Speed to lead: why the first 5 minutes decides who books the job
Most home-service leads go to whoever replies first, not whoever spends most. Here is why speed to lead beats a bigger ad budget, and how to win it every time.
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AI receptionists for contractors: how they work and what they cost
An AI receptionist answers every call so you never lose a job to voicemail again. Here is how they work, what they cost by trade, and whether they are worth it for you.
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How to get more roofing leads in 2026 (without buying shared lists)
Shared lead lists pit you against five other roofers on price. Here are the proven channels that generate your own exclusive roofing leads, so every call is yours.
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HVAC marketing: how to book more jobs in every season
Furnace season, AC season, and the quiet months between. Here is the HVAC marketing that keeps your pipeline full all year, so the schedule never goes empty.
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Electrician marketing: how to book more electrical jobs
A plain-English electrician marketing guide: the channels that fill your schedule with panel upgrades, EV charger installs, and service calls you actually want.
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How to get more landscaping leads (without buying shared lists)
A plain-English guide to getting more landscaping leads: the channels that fill your schedule with design-build installs and recurring maintenance contracts.
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How to get more construction leads for your building company
A practical guide to construction leads: the channels that win custom home and addition projects, how to nurture a long sales cycle, and book every six-figure lead.
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How to get more renovation and remodeling leads
A practical guide to renovation lead generation: the channels that fill your pipeline with high-ticket kitchen, bath, and whole-home projects worth winning.
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How to rank in the Google Map Pack: a local SEO guide for the trades
The Google map pack is where local jobs are won. Here is how to optimise your Google Business Profile, earn reviews, and land in the top three for your trade.
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How to get more Google reviews for contractors (and win more jobs)
A plain-English guide to getting more Google reviews for contractors: the exact ask that works, how to automate it, handle a bad one, and climb the map pack.
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Contractor website design: build a site that ranks and books jobs
A practical guide to contractor website design: the page speed, mobile layout, trust signals, and lead capture that turn visitors into booked jobs instead of bounces.
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Local Services Ads for contractors: the Google Guaranteed playbook
A plain-English playbook for Local Services Ads for contractors: how Google Guaranteed works, what leads cost by trade, how to rank, and how to stop paying for junk.
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Facebook ads for contractors: how to turn scrollers into booked jobs
A practical guide to Facebook ads for contractors: how to target homeowners in your service area, write ads that get clicks, and turn paid leads into booked jobs.
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