Custom builder ads that win the shortlist
Google Search and Meta ads aimed at local homeowners actually planning a custom home, addition, or major build, sent to portfolio-led pages, with tire-kickers filtered out. Then our AI answers and books every enquiry, so no six-figure lead slips away.
Built only for builders· Cochrane, Alberta · Serving Canada & the USA
Why paid ads work differently for a custom builder.
A homeowner planning a custom home doesn't decide tonight. They research for weeks, shortlist three or four builders on portfolio and reputation, and sign with the one they trust most. Paid ads earn their keep here not by chasing cheap clicks, but by getting your work in front of serious buyers early, then answering instantly so you make the shortlist instead of voicemail.
High-intent searches
We bid on "custom home builder near me" and major-addition searches from homeowners pricing a real project, not browsers hunting house plans for fun.
Portfolio-led pages
Clicks land on pages built around your finished builds, awards, and process, the proof a buyer needs before they'll book a sit-down with a stranger.
Tire-kickers filtered
Negative keywords and qualifying ad copy keep budget off DIY, salary, and shed searches, so spend goes to homeowners with the budget to build.
Campaigns built to book, not to burn budget
Search, social and retargeting, managed end to end and tracked to the job.
Top-of-page placement for the high-intent searches homeowners make when they need you.
Eye-catching local ads that build demand and keep you top-of-mind across your area.
Bring back the visitors who didn't call the first time, so no warm lead goes cold.
Scroll-stopping creative and copy written to earn the click and the booked call.
Call and form tracking that ties every dollar of ad spend to booked jobs.
Every lead routed into the AI receptionist, so ad clicks turn into booked work.
From wasted spend to a booked calendar
A clear path from strategy to tracked, optimised campaigns that pay for themselves.
- Step 01
Audit & plan
We review your market, competitors and past spend, then plan around the jobs you want more of.
- Step 02
Build & launch
We set up tracking, write the ads, and launch search, social and retargeting campaigns.
- Step 03
Track & optimise
We watch cost-per-job daily and shift budget to what books, cutting what doesn't.
- Step 04
Scale what works
Once the numbers prove out, we scale the winners and feed every lead into the AI.
What Paid Advertising does for builders
A predictable flow of high-intent leads, measured in booked jobs, not clicks.
Paid Advertising,
explained
The real questions trades ask before they sign anything. Still on the fence? We're one quick call away.
Book a free callOften yes, because one signed custom build can fund a year of marketing, so paid search pays off even at a high cost per click. The risk isn't the click price, it's an after-hours consult request sitting in voicemail while the homeowner books with the builder who replied first. We run the ads, wire AI behind them to answer in under 60 seconds, and report on booked consultations, not clicks.
Guides to book more jobs
More booked jobs, less chasing
Miss a call and that job goes to the next guy. We're the home-services marketing agency that runs your marketing, answers every call and text, and books the work, so you stop losing jobs you already paid to win.